Özet:

The concept of image and image management, today private institutions, government institutions,, information centers, etc. In each unit of work, the institution has entered the topics of the institution. The understanding of the corporate image relates to how an institution looks from the outside. The corporate image is the profits and achievements resulting from the values, attitudes, beliefs and activities of the institution. In fact, the perception of the image in an organization may also differ according to the personal viewpoint of the organization users. This situation means that the institution may not only have one image, but also have multiple images and points of view. If there is a compatibility between the images here, this situation will show a positive feature from the institution’s point of view. The corporate image is valuable in terms of all kinds of institutions and private organizations. Institutions that can bring the corporate image to a high level are organizations that are in the forefront in terms of efficiency. One of the areas where corporate image work can be applied is the "information centers". In terms of the corporate image work can be effective on the information center users, the information center’s promotion, advertising, public relations work and up-to-date advertising services are in the forefront. A variety of academic studies are conducted on image studies and advertising activities in libraries in order to create positive attitudes and behaviors in users, to increase the benefit of decisions taken on the development of the information center, to ensure that users cooperate and the services are carried out faster and easier. In this direction, the article discussed the various corporate image studies and examples applied in the information centers. Keywords: Public Relations, image, corporate image, advertising, information centers