Özet:

The technological determinism, which contributes to the efforts to understand the media ecosystem, tries to explain the developments in the media through the causality relationship. This cause phenomenon reveals the principles aimed at determining the general points of movement of the new vehicles that changed the previous media. The improvement theory developed in this direction provides a comprehensive framework for understanding the media ecosystem. In this study, the transformations arising from land broadcasting, cable broadcasting, satellite broadcasting and internet broadcasting, which are the forms of broadcasting of television, were attempted to be dealt with from a theoretical framework based on literature in terms of both television broadcasting and viewers’ preferences. In this context, the relevant literature has been scaned in the framework of the theory of improvement to be able to reveal the current situation of television broadcasting and viewers' preferences with an illustrative approach. In literature, the improvements in the field of television broadcasting have found that the diversity in the audience’s preferences has increased, that a type of broadcasting has developed to the particular interests of the audience, and that interactive applications and the audience have entered into a more dynamic monitoring process.

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