Özet:

The article studies the impact of outdoor hoardings advertisements on Consumer buying Behaviour. The study was conducted on 200 consumers from Pune City, Maharashtra, India. The data was collected through a questionnaire method where respondents were asked to give their opinion about various hoardings in different areas and the advertisements that are being seen on them. The main objective of the study was to find the impact of hoardings on consumer's buying behaviour. For the purpose of this study a quantitative research design was used wherein the researcher used a questionnaire to gather the data from the respondents. Results show that most of the respondents prefer a hoarding with clear message than a hoarding with mixed up message. People also prefer advertisements carried out by the private sector rather than local government authorities.

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