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Abstract Women in Pakistan are facing a number of problems. Their identities and rights are heavily influenced by sociocultural, legal and religious values upheld in the country. Media, as an industry and liberal agent of socialization, has become a platform for value contestation and value promotion. This paper analyzed the discourse of liberal and traditional values in daily Dawn (news, reports, articles, editorials), from July 15, 2016 to October 20, 2016, to explore how the murder of Qandeel Baloch was discussed and analyzed while constructing the liberal and traditional values about women’s issues. The results show that individualism, self-interest, freedom of expression, sexual freedom, free mobility and visibility, and liberal principles of justice were constructed as rational and pro-women. Tradition, religion, religiosity, piety, modesty, submissiveness and virginity were constructed as oppressive and patriarchal constructs to be left behind on the way of modernity, liberation and empowerment. The sexual freedom and provocative activities of Qandeel Baloch were admired and praised and she was constructed as a woman of substance and honour. Downloads Download data is not yet available. Author Biography Nazia Hussain, University of Adelaide, Australia, International Islamic University Islamabad Media Department, University of Adelaide, Australia, PhD Student

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