Özet:

Television is one of the main means of communication that people are connected to in the direction of different purposes. Television, which also satisfies the need for entertainment through the series, the competition program, the documentary and many other species, which other people, geographics or communities do not know, has reached another dimension with today’s advancing communication technologies. The digital developments in all fields, including internet technology and publishing, have also transformed television and watch practices. The series, which is one of the main program types of television and has a fairly wide audience, has continued to be a fan of television and digital platforms along with digitalization. However, one of the key factors that increase the success criteria of the series is the question of how the scenarios are influenced by this change. This study, which aims to evaluate the changing series sector, especially from the point of view of the writers, is of importance in terms of the transformation in the publishing industry and the fact that this transformation needs to be producer or the influence to the viewers. In this direction, a thorough conversation with the writers who wrote a series on both television and digital broadcast platforms has been made, the data has been categorized by visual content analysis. Obtained data have found that despite the rising habit of digital content watching, television continues to retain its power, the shortening of the series time on digital platforms, a number of difficulties in the scripting phase, but also the opportunity to create more original stories. The findings of the study showed that due to the changing monitoring practices along with the digital transformation, the writers should make production in the texts they write digitally, in accordance with the free, active and participating viewers’ preferences and demands, taking into account many new dynamics.

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