Özet:

Today, television series cover an important area in the lives of many people as part of everyday life. In the globalized world, the international tourism sector has seen the use of new approaches and methods in destination preferences and film tourism has gained importance. In terms of the export rates of the Turkish series sector that has risen over the past 15 years, Turkey has become the second country to export series to the world after America. Turkish series watched around the world have taken the role of an important source of information in terms of the natural beauty, culture and history of Turkey. In this study, the aim is to evaluate the best-exported and closely followed series of "Great Century" in terms of destination preference. Following the literature scan, the primary data of the research was collected with semi-structured deep interviews with the Middle East tourists. The findings of the interviews were analyzed, the findings were evaluated in the light of the relevant literature.