Özet:

Rural tourism is a method of rural employment, the welfare of residents and the growth of rural areas. In industrialised countries, this type of tourism is a sector that is built in accordance with the natural resources of the region and the lifestyle of local people and is supported by its contribution to the long-term development of villages. In Azerbaijan, Ismayilli region is a region where rural tourism activities are intensive. The study examines the cooperation and function of NGOs in rural tourism using the example of Ismayilli. In this study, online interviews with NGOs and experts in the tourism sector using the interview technique, which is one of the qualitative research methods, have provided information and insights that will contribute to the field. In addition, by conducting a literature review, existing scientific studies and publications in the field of rural tourism have been examined and secondary data sources have been utilised, and the scope and reliability of the research have been increased by using official statistics. In this study, it is emphasised that non-governmental organisations (NGOs) and other relevant institutions should work in cooperation to develop rural tourism and encourage local entrepreneurship. The study recommends that local governments and NGOs should develop joint projects and programmes in the field of rural tourism and local entrepreneurship, reduce bureaucratic barriers, provide appropriate financing and support mechanisms, organise training and awareness-raising activities, and develop effective promotion and marketing strategies.

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