Abstract:

This article aims to explore one of the principal activities that cordoban (Argentina) women-mothers lactivists carry out in social networks as Facebook under the World Breastfeeding Week: to share photographs and texts showing and describing breastfeeding. The goal is to delve into the configuration of maternal subjectivation’s complex processes when the lactivist practice interacts with some cultural devices. Using virtual ethnography as methodology of investigation, I analyze three representative examples of women-mothers who offer a new kind of experiences and knowledge of themselves and the breastfeeding, that are likely to generate transformations in collective imaginary.

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