Özet:

Micro celebrity is a phenomenon that has become visible with the spread of social media platforms since the mid-2000s. This study has continued to study micro-slaving literature and focuses on the popular social media platform Twitter and new publicity discussions. In this study, which problematizes the process of becoming micro-famous on Twitter of ordinary online identities in Turkey, quality research design is based on. During the research process, deep conversations were conducted with six Twitter micro celebrity and the accounts of the mentioned identities were also observed to collect data on Twitter use practices. In light of the data obtained by the research, the dynamics of the process of becoming a micro celebrity in Turkey have been revealed and the conclusion has been made that the micro celebrity requires the establishment of active interaction with followers rather than regularly being in the network.

Anahtar Kelimeler:

Özet:

Micro-celebrity is a phenomenon that has become visible with the spread of social media platforms since the mid-2000s. This study explores the phenomenon of micro-celebrity in scholarly literature and then examines Twitter as a popular social media platform and changing forms of publicness in the digitalized world. This research focuses on qualitative research design on how ordinary online people become micro- celebrities in Twitter. In-depth interviews with six Twitter micro-celebrities were conducted during the research process, as well as data were collected based on their Twitter usage habits. Different dynamics have been revealed about being a micro-celebrity based on the data gathered from the research. It was also suggested that being micro-celebrity requires direct contact with followers instead of going daily online.