Özet:

Women entrepreneurs; they are business women who have entrepreneurial characteristics and adopt and implement entrepreneurial activities and processes. Purpose of the research; to determine the factors that cause women entrepreneurs to start their entrepreneurial activities and to find solutions to the problems they encounter in this process. In this study; interviews were made with 100 people randomly selected among women entrepreneurs engaged in strawberry production in the Karakışlakçı village of Pozantı district in the rural part of Adana, and the data obtained were analyzed in the light of the literature. As a result of the research; It has been determined that the reasons for women to become entrepreneurs are the factors such as meeting the needs of family members, being the boss of their own business, gaining economic independence, and making use of time. It has been determined that women entrepreneurs face problems such as inadequate education, family reactions, difficulty in finding finance, insufficient grant support and gender inequality. In this context, it is suggested that entrepreneurship should be supported at the first stage, the loan conditions should be facilitated, the areas to be lent should not be limited, training programs should be established to inform women entrepreneurs and women entrepreneurs should be organized.

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