Özet:

Purpose - The purpose of the research is to determine the views of managers of tourism enterprises operating in Eskişehir on smart tourism practices. It is also intended to identify smart technology systems and vehicles used in. Method - The research is designed as a quality study. It has been used by the semi-configured interview technique in the collection of data. In the analysis of collected data, content analysis and visual analysis methods have been used. Results - According to the findings obtained in the study, business managers believe that smart tourism technologies are a requirement for the industry and that destinations increase the competitiveness in the market. Moreover, it has been found that modules and applications supported by smart systems are available near all, but the use of smart systems in has not evolved enough. The main obstacles to development have been determined as a result of economic limitations, infrastructure failure and market conditions. Discussions - Smart tourism systems are still in the investment and development stage in Eskişehir. Nevertheless, most business managers have knowledge and awareness of the opportunities that the use of smart technologies will provide. This situation provides clues that by eliminating or reducing the elements that prevent the implementation of smart technology systems in the region and the enterprise, the use trends of enterprises will increase. The findings achieved in the research will contribute to the industry and the area in order to identify the state of use of smart systems by tourism enterprises in the smart city of Eskişehir and to reveal the shortcomings.

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