Abstract:

Instagram still ranks 3rd in the World in the most popular social media list with 1 billion users. In terms of number of users, the United States ranks first in the world with 120 million users. while Turkey is ranked 6th by 38 million users. When rates are analyzed using Instagram, Turkey, together with İsveç, rate of 58 percent, in first place in the world, while the world average is 15 percent. Until March 2015, businesses promoting and marketing products and or services with labeling, commenting and liking functions started to perform paid promotional activities under the name of "sponsored advertisement" on Instagram after this date. Instagram provides a unique opportunity for brands to establish meaningful visual communication with their customers. Currently, 53% of 18-29 age group, 25% of 30-49 age group, 11% of 50-64 age group, and 6% of individuals over 65 are using Instagram. Brands on Instagram interact regularly with 3% to 6% of their total followers. In other social networks such as Facebook and Twitter, this rate is only 0.1%. While 70% of Instagram users review the brands through Instagram, 62% of the followers follow the Instagram profiles of the brands they review. 70% of the hashtags / tags used in Instagram belong to the brands. 70% of the hashtags / tags used in Instagram belong to the brands. Photos posted on Instagram create 36% more interaction than videos. Editing the instagram profile is one of the things to be done within the scope of marketing strategies in Instagram. By interacting with social networks, all accounts should be linked together, thereby increasing site traffic. An original and impressive post on marketing of Instagram is just as effective as visuals. The hashtag / tag usage, which is an indispensable element of Instagram, helps one-to-one access to many users. The most important factor in all shares is that the company is unique in its promotional activities. In addition, a company that demonstrates its creativity is able to gather more visitors. Today, Instagram has risen to an important position among all social networks, and in terms of businesses, marketing has become a social media platform that must be included in terms of marketing, promotion activities, increasing sales and market share and thus strengthening competitive advantages.

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