Abstract:

Health tourism is a rapidly growing health service model in the world. Today, its use by health service demanders has become widespread. Health tourism sector is a sector that combines health and tourism, where individuals who demand health services can receive treatment services by travelling. In the health sector, where technology is used intensively, innovative approaches are emerging in the provision of health services. NFTs (Non-Fungible Tokens), a new digital asset that has emerged in recent years with the development of blockchain, offers different usage areas in health tourism with its features. NFTs are defined as unique digital assets and are supported by blockchain technology. This new approach offers innovative opportunities for health tourists and health tourism organizations, data security and payment methods. This innovative technology can make the health tourism experience more transparent and secure. This study is expected to contribute to the sector with an innovative alternative payment method of practitioners in health tourism, which is an international service model.

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