Özet:

Framing Theory defines the linguistic frames that are used in all kinds of communication texts, as discourse units that refer moral and ethical responsibility attributes to social actors. Whether be in mass communication contexts or interpersonal communication contexts, frames are used to define moral and ethical problems and consequences in all kinds of social interaction and also have powerful persuasion effects. The usage of framing itself by all social actors in their respective social-cultural contexts is subject to moral and ethical consideration. Framing exerts a critical function as basic moral and ethical judgements that are used in the social negotiations of the continuous reproduction of culture by the society. In the construction of social identities, frames serve as the main metaphor patterns used by all parties. Various research on ethical problems of framing has been conducted as cases and using framing for the moral mapping of social-political interactions has also been studied on contexts. Both the ethical problems of framing and also the usage of framing as moralist communication not only come from the same basic concepts, their ultimate consequences are of moral weight from the “responsibility of the frame setter”. Thus, a comparing review of important research in both topics of study from a wider communication ethics approach will be a contribution to the advancement of Framing Theory. As the conclusion of the analysis, it has been found that the development of various New Media forms with different institutional relations and different interaction dynamics and their interactions with the traditional media added new discussion dimensions and concepts for both media ethics and also framing research. 

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