Özet:

Logos have managed to separate from the firm logos understanding by various methods and techniques in their way to become part of everyday life. The coronavirus, which brings our lives to a stoppoint and causes radical changes, has caused many logos to be included in the flow of daily life and to build awareness. They have made a radical change in many brand logos aimed at supporting and raising awareness of the measures taken under the coronavirus epidemic. The basic rules of protection from coronavirus during the pandemic process were tried to be reflected in the logos with small touches. This change is a visual expression of the changes in our social life. The logo designs of famous brands include alerts sent to the subconscious messages, such as adapting to this process, attracting the attention of the community, adjusting to the rules, encouraging to wear masks, adjusting to the social distance. In the study, the logos designed to create awareness in the society during the pandemic period were divided into three titles according to the messages requested to be emphasized as encouraging the use of life home, social distance, and mask. The short-term changes in the logos taken into the research scope were interpreted according to the indicative understanding of Barthers based on straight meaning and side meaning analyses.

Anahtar Kelimeler: