Özet:

Abstract In this study, the effect of the geographically indicated product of İzmir, Boyoz, on the intention to revisit was measured. For this purpose, online and face-to-face surveys were conducted with tourists who visited Izmir and tasted Boyoz at least once. The effects of excitement, culture, sensory, and health factors on revisit intention in the short, medium, and long term were examined. As a result of 453 surveys, it was determined that the excitement factor affects the intention to revisit in the short, medium, and long term and the cultural and health factors only in the medium and long term. In this respect, Boyoz tasting in İzmir has the potential to make tourists’  trips more colorful and attractive. This study suggests workshops about Boyoz, telling the story of the local product, and different presentation techniques used as activities that will increase interest in Boyoz. In addition, it is concluded that the sensory appeal of Boyoz and the excitement motivation of tourists can be increased by sharing these interactive studies on social media and similar channels.

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