Abstract:

As a visual communication tool, the poster concept is a graphic design product that contains images, codes, icons and indicators. In this study, the posters produced for the original Turkish series of Netflix, one of the digital broadcast platforms, will be analyzed using the indicative analysis method. The research method will be used by Charles Sanders Peirce's triple indicator concept, which is classified as "visual indicator, sign, symbol". As an example for the research universe, Hakan: Guardians (2018) and Atiye (2019) were selected according to the purpose of the poster produced. The graphic language of the selected sample posters (tipography, color, format, etc.) It will be told from the point of view. The fictional universe of the series, the plot of events, the characters, the relationship of time and space and the link of visual indicators, signs and icons in the poster design will be refined. In the two series of posters examined, it was also found that their names were used to logged and included original symbols for the fictional universe, images based on local motives and narrative indicators.