Abstract:

The purpose of the study is to analyse the social media influencer influence on the shopper stress deviation and purchase intention. As the use of the social media there is abundant of data available in those consumers are communicated with lots of unwanted or substitute products. We are trying to analyse the influencer can deviate the users stress and create purchase intention in social media platforms. The social media influencer endorsed products the communication should be easy to understand, and the message content should be valid as users communicate with brand happens through the posts of the influencer and it will lead to the consumer brand engagement and at the same time marketers are able to reduce the cost of promoting as the influencer marketing will create wom and creates interaction with the consumers. This study is empirical in nature and the influencer and purchase intention studies are hand in hand in the social media context.

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