Views
15
Downloands
2
Amaç- Bu çalışmanın amacı göz-takip tekniği ile üniversite öğrencilerinin risk algılarını analiz ederek, risk algısı, finansal okur-yazarlık ve finansal davranış arasındaki ilişkiyi ortaya koymaktır. Yöntem – Katılımcıların risk algısı, finansal okur-yazarlık, finansal davranış ve demografik özelliklerinin ölçmek üzere 4 farklı anket uygulanmıştır. Risk algısını ölçmek için katılımcıların garanti para ile şans oyunu arasında tercih yapmaları istenmiştir. Katılımcılar sorulara cevap verirlerken, göz hareketleri göz takip cihazıyla kayıt altına alınmıştır. Elde edilen veri Ki kare testi, Fisher’s testi, İşaret testi ve Mann-Whitney U testi ile analiz edilmiştir. Bulgular- Risk algısının değişmemesine rağmen garanti para seçeneğine oyunun daha erken aşamada geçiş olduğu tespit edilmiştir. Farklı senaryolar ve risk algılarında seçeneklere bakma sürelerinde farklılıklar bulunmuştur. Risk algısı, finansal okur-yazarlık ve finansal davranış arasında ilişki tespit edilememiştir. Sonuç- Garanti para miktarının katılımcıların oyun/garanti para tercihlerini etkilediği; katılıcıların kimi senaryolar ve risk tutumları altında seçeneğe bakma süreleri değişmekle beraber göz hareketleri ile katılımcı finansal okur-yazarlık, finansal tutum ve finansal davranış arasında anlamlı bir ilişki olmadığı sonucuna ulaşılmıştır.
The aim of this study is to reveal the relationship between the perception of risk, financial reader-writing and financial behavior, by analyzing the eye-tracking technique and the perception of risk of university students. Method - 4 different surveys have been implemented to measure participants' risk perception, financial readership, financial behavior and demographic characteristics. To measure the risk perception, participants were asked to make a choice between guaranteed money and a chance game. While the participants answered questions, eye movements were recorded with the eye tracking device. The data obtained was analyzed by Ki square test, Fisher's test, Sign test and Mann-Whitney U test. Results - Despite the risk perception not changing, it has been found that the game has passed to the warranty money option in the early stages. Different scenarios and risk perceptions have found differences in the time of viewing options. The relationship between risk perception, financial reading and financial behavior has not been identified. The result is that the amount of guarantee money affects the game/garanti money preferences of the participants; the time of viewing the option under some scenarios and risk attitudes of the participants is changing and there is no meaningful relationship between the eye movements and the participant's financial reading-writing, financial attitude and financial behavior.
Purpose- The purpose of this study is to analyze the risk perception of university students by the use of eye-tracking technique and reveal the relation between risk perception, financial literacy and financial behavior. Methodology- In order to measure risk perception, financial literacy financial behavior and demographics of participants four different questionnaires were offered. To measure risk perception, participants were asked to make a choice between safe money and lottery game. While the participants were answering the questions, their eye movements were recorded via an eye-tracking device. The data was analyzed by Chi square test, Fisher’s test, Sign Test and Mann-Whitney U test. Findings- The risk perception is not subject to change although switch to safe money option has been observed at early stages of games when the amount of safe money is increasing. There is a difference in gaze time under different scenarios and risk attitudes. No relation has found between eye movements, financial literacy and behavior. Conclusion- The amount of safe money has an effect on participants’ choice on the lottery/safe money option; in spade of the finding on differences in fixation time under different scenarios and risk attitudes, no relation could be documented between eye movements, financial perception, financial behavior and financial literacy.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
Article Detail 
Similar Articles
Download PDF
Journal Information
Listen Paper
Cite
Print This Page
Share
Mendeley
