Özet:

As it is known, the political communication process is based primarily on political propaganda, political public relations and political marketing methods, including political advertising. For the first time in the U.S. the political communication examples we see in their practices are also included in our country since the late 1980s in political election campaigns. When compared to other types of political communication, political public relations are more democratic. This article examines the principles of accountability, definition, types and effective accountability that are important in the framework of the understanding that political and public relations are democratic. A political and public relations that can be calculated requires a process of interaction that works in two directions. One of the parties is organized public relations organizations and practitioners in such a way as they can account, and the other is the communities with knowledge and understanding of participation that can account. As a result, after examining the accountability process, it was proposed how political public relations, one of the important types of political communication, could be made more effective, taking into account the responsibility of political accountability.