Abstract:

With the development and spread of communication technologies, digital media has begun to be used as an effective tool in the promotion of museums, the areas where cultural heritage is exhibited. The recognition of the possibility of the virtual environment to share cultural heritage has provided the museums with great opportunities and opportunities. Today, many museums take advantage of the opportunities and possibilities of the virtual environment, providing their visitors or potential visitors with both up-to-date data flow about the museum and various possibilities for visitors. Thus, they both promote their museums and contribute to cultural marketing and produce virtual cultural content. Web sites play an important role in digital media marketing. The websites of museums that focus on online marketing strategies provide very useful opportunities for visitors. In this study, the question was asked whether the websites of the museums in Turkey were successful in the determined main criteria. In this regard, the websites of the world’s most visited museums have been examined and a sample model has been revealed from the collection of useful applications that these sites provide to visitors. These applications are considered as the examples of the model. The five most visited museums in the world (Louvre Museum, National Chinese Museum, Aeronautics and Space Museum, Metropolitan Art Museum, Vatican Museums) and the first three most visited museums in Turkey (Konya Mevlana Museum, Istanbul Topkapı Palace Museum and Istanbul Ayasofya Museum) have been assessed according to these criteria. According to the results of the study, the three most visited museums in Turkey that are studied in the sample have found that the websites do not provide the same criteria. Also, according to the assessed criteria, the official website of the Louvre Museum has been found to be the most successful website. The official web pages of the three most visited museums in Turkey have not been shown to provide many of the possibilities that the Louvre Museum provides to visitors digitally.

Abstract:

With the development and spread of communication technologies, digital media has been used as an effective tool in the promotion of museums, which are the areas where cultural heritage is exhibited. The virtual environment has provided great opportunities and opportunities for museums to share cultural heritage. Today, many museums benefit from the opportunities and opportunities of the virtual environment, provide visitors and potential visitors both the current data flow about the museum and provide various opportunities for the visitors. Thus, they contribute to cultural marketing by promoting their museums and produce virtual cultural content. Websites play an important role in digital media marketing. The websites of the museums, which give importance to online marketing strategies, provide very useful opportunities for the visitors. In this study, it was investigated are the museums’ websites in Turkey whether successful in some specified criteria. In this context, the websites of the most visited museums of the world have been examined and a sample model has been created from the sum of the useful applications that these sites provide to their visitors. These applications were evaluated as the criteria of the sample model. The world’s most visited five museums (Louvre Museum, The National Museum Of China, National Air and Space Musuem, Metropolitan Museum of Art, Vatican Museums) with Turkey’s most visited top three museums (Konya Mevlana Museum, Istanbul Topkapi Palace Museum and Istanbul Hagia Sophia Museum were evaluated according to these criteria. According to the survey, three of Turkey’s most visited museum of websites have been unsuccessful in the same subjects. The Louvre Museum’s official website is the most successful web page according to the evaluation criteria.

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