Abstract:

TV series, which is one of the profitable productions of the television industry, has also undergone changes in line with the needs of the television economy. The last of these exchanges is thought to have occurred with OTT (Over The Top) platforms. The features of OTT platforms and the opportunities they offer to the audience create shifts in both the formal and narrative structure of television series. For example, NETFLIX, which has millions of subscribers in the international market, is changing the way series are produced and distributed using its own productions and platform features. It also holds special licensing agreements to strengthen the variety in its library in order to keep its product line broad. NETFLIX does not care about features such as the number of episodes or seasons in these contracts. Besides, it is also causing changes in traditional syndication rules in the United States, the main actor in international circulation. This change also affects the narrative structures associated with the economic factors of the series. This study focuses on the causes and consequences of this change, which is thought to have increased in effect with NETFLIX. The Witcher, which is NETFLIX original series, is analyzed, based on the data obtained, and the changes in question are revealed.

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