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TURİZM PAZARLAMASINDA TÜKETİCİ SATIN ALMA SÜRECİ VE KARŞILAŞILAN SORUNLAR

2008

Journal:

Kastamonu Education Journal

Author:

Abstract:

Turizm kuruluşları, seyahat acenteleri ve konaklama işletmeleri turistin kişisel özellikleri, seyahat nedenleri, tercihleri, davranış biçimleri ve benzeri konularda çeşitli bilgilere sürekli ihtiyaç duymaktadırlar. Bir başka önemli konu da turizm tüketicisinin, gerçek dışı tanıtımla, hileli reklamlarla aldatılması, dengesiz fiyat uygulamaları, kirli bir çevre, kalitesiz hizmet ve ürünler, personelden kaynaklı çeşitli sorunlar, turist sağlığını tehdit eden uygulamalar vb. pek çok nedenden dolayı önemli zararlara uğruyor olmasıdır. Önemli bir tüketim alanı oluşturan turizmde yaşanan sorunların boyutu turizm tüketicisinin korunmasına ilişkin çalışmalarınkısa zamanda gerçekleştirilmesini zorunlu kılmaktadır.

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Kastamonu Education Journal

Field : Eğitim Bilimleri

Journal Type : Uluslararası

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TURİZM PAZARLAMASINDA TÜKETİCİ SATIN ALMA SÜRECİ VE KARŞILAŞILAN SORUNLAR

2008

Journal:

Kastamonu Education Journal

Author:

Abstract:

Keywords:

Citation Owners

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

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Kastamonu Education Journal

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User Guide

Menu

Mendeley

Endnote

TURİZM PAZARLAMASINDA TÜKETİCİ SATIN ALMA SÜRECİ VE KARŞILAŞILAN SORUNLAR

2008

Journal:

Kastamonu Education Journal

Author:

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Kastamonu Education Journal

Metrics

Quarter

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.