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Sanayi sonrası toplumun uzantısı olarak adlandırılan bilgi toplumu, internet tabanlı teknolojilerin gündelik yaşamı kuşattığı bir zaman olarak tasarımlanmaktadır. İnsan makine etkileşimi sayesinde nesnelerin interneti (IoT), yapay zekâ, bulut depolama ve Blockchain (blok zincir teknolojisi) gibi birçok programlama dili kendi aralarında güvenli bir şekilde bağlantı kurmaktadır. Özellikle Blockchain teknolojisi sayesinde banka veya herhangi bir aracı kişi ya da kuruma gerek kalmadan taraflar arasında (peer to peer) şeffaf, silinmeyen bir kayıtla ve şifrelenmiş ağda para değiş-tokuş işlemi gerçekleşmektedir. Bu uygulamanın merkezsiz, güvenilir, şeffaf, tarafların kimliğini gizleyemediği (açıklanamayan aracıların olmadığı), işlemlerin şifrelendiği ve taraflar arasında işlem kayıtlarının kolaylıkla takip edildiği ve maliyetleri önemli ölçüde azaltan bir sistem olması, dünyada ve yakın zamanda ülkemizde kullanımına ilişkin talebi artırmıştır. Pazarlama ve reklam sektörü de teknolojide yaşanan bu değişimi yakından takip etmektedir. Çalışma, bu teknoloji aracılığıyla her iki sektörde iş yapma biçimlerinin nasıl değiştiğine ilişkin araştırmalardan ve Blockchain teknolojisine yönelik farklı içeriklerden oluşan derleme bir makaledir.
The information society, called the extension of post-industrial society, is designed as a time when internet-based technologies surround the daily life. Through human machine interaction, many programming languages, such as the Internet of Things (IoT), artificial intelligence, cloud storage and Blockchain (blockchain technology), connect with each other safely. In particular, thanks to Blockchain technology, the bank or any medium takes place without the need for a person or institution (peer to peer) between the parties with a transparent, unleashed record and the money exchange process in the encrypted network. This application is an uncentric, reliable, transparent, where the identity of the parties cannot be hidden (there are no unclear means), where the transactions are encrypted and the transaction records between the parties are easily tracked and a system that reduces costs significantly, has increased the demand for use in the world and recently in our country. Marketing and advertising industry are also closely monitoring this change in technology. The study is a compilation article consisting of research on how the ways of doing business in both industries through this technology and different content towards blockchain technology.
The information society, called the extension of post-industrial society, is designed as a period when internet-based technologies surround the everyday life. Through human machine interaction; many programming languages such as the internet of things (IoT), artificial intelligence, cloud storing and Blockchain, establish a secure connection among themselves. Especially with the help of Blockchain technology, a transparent, with non-volatile record money exchange transaction between the parties (peer to peer) is carried out without the need of bank or any intermediary person or institution over the encrypted network. The demand of use in the world and recently in Turkey has increased due to the fact about this application which is centerless, reliable, transparent, cannot hide the identity of the parties (any unexplained intermediary person), the transactions are encrypted and the fact that transaction records between the parties are easily monitored and the costs are significantly reduced. The marketing and advertising sectors also follow closely this change in technology. The study is a compiled review of the research on how the ways of doing business in both sectors changed through this technology, and different contents for blockchain technology.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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