Özet:

Veganism has turned into a popular trend in contemporary societies. Vegans who abstain from eating animal food and products differ from vegetarians with their radical stances such that they prefer not to consume milk and other dairy products. Castells defines identity as power and in postmodern societies, veganism is also discussed through the concept of identity. Hence, veganism develops as a “global resistance identity” parallel to the related opposition and tries to legitimize itself on social media in postmodern life. Therefore, in this study, the veganism has been examined and discussed as a resistance identity form. In the study, Vegan Turkey’s account on Twitter (@veganturkiye) has been analysed by social network and content analyses in order to identify how veganism was represented in Turkish social media. To this end, the data gathered from the network of the account has been interpreted. In conclusion, it has been noticed that rather than veganism or vegan diet, equality between species have been mostly emphasised in Vegan Turkey’s messages on Twitter. Furthermore, animal rights and love for animals have been identified as the main messages of this specific account. 

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