Abstract:

The development of communication technologies also affects the methods of communication of organizations. At this point, social media media is a key determining power in the change of organizations’ marketing communication methods. In a diversified competitive environment, organizations are now trying to exist not only by traditional methods, but also in social media environments. WeChat is one of the programs organizations use in marketing communication methods. This study aims to highlight the importance of the use of social media applications in marketing communication and the relationship between marketing communication and social media. In the theoretical part of the study, the literary scan for marketing communication and social media concepts was conducted in the research section, while the semi-configured interview form prepared for the use of the WeChat program in marketing communication was applied by 11 people and the results obtained were studied by the interview analysis method.