Abstract:

The study of the process of resources provision management of enterprise activity taking into account the gender factor was conducted. It was determined that the present environment requires business entities to take into account the gender factor when managing the resource portfolio of the enterprise. Investigation of the role of women in enterprise activity suggests that in most cases, the involvement of women in the enterprise activity usually comes with gender stereotypes. The peculiarities of the influence of gender aspects on resource provision of the enterprise activity were investigated. It was determined that for each economic entity, there are individual resource combinations that form resource asymmetry and increase the level of competitiveness of the enterprise. It is determined that the reasons of the increase of gender asymmetry are caused by the following factors: the development of society (demographic, technological, socio-economic); gender (discriminatory factor), behavioral. Identification of components of the resource portfolio, taking into account the existing influence of the gender factor on the efficiency of business processes was conducted. The fundamental novelty in the systematization of elements of resource provision of the enterprise's activity is obtaining a set of weight coefficients, which allows evaluating the efficiency of the functioning of enterprises on the basis and taking into account the differentiation of components of the resource portfolio. The expediency of using the method of solving the target task of managing resources provision activities of enterprises of the brewing industry is substantiated by determining the dependence of the indicator of enterprise efficiency on the volume of investment in private resources. It was proposed to construct a decision matrix using the comparative approach and the determined coefficients of the importance of the resource tree elements for assessing the effectiveness of the results of the resource provision of the enterprises of the brewing industry. Author Biographies Kateryna Andriushchenko, Kyiv National Economic University named after Vadym Hetman Peremohy ave., 54/1, Kyiv, Ukraine, 03057 Doctor of Economic Sciences, Professor Department of Economics and Entrepreneurship

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