Özet:

The behavior patterns of the generations have different characteristics depending on the technical, cultural and economic events of the period. There is a new opportunity for producers to go to a different market section. However, it is clear that there is a limited number of work on the Generation Z among the new tourist consumers of today. The purpose of working with the move here is to determine the holiday preferences of the Z Generation. In this context, the qualitative method of work is based. A total of 225 participants were analyzed. According to the results of the study, the participants in the Z Generation have a holiday period of 4-6 days, the tourism type of coastal tourism, the accommodation business of the hotel, the food and beverage business of the cafe-restaurant and the transportation path of the road, and the tendency to go to the entertainment business of the holiday. Based on these findings, it is recommended that such as hotels, cafés, and entertainment companies, which are usually located in the coastal tourist attractions that the Z-Generation often prefer, work to meet the interests and expectations of this generation. On the other hand, the Z-Generation tends to go on holiday with their families and plan before they go on holiday, while they also tend to pay their own holiday fees. According to the analysis, there have been a total of three bulbs. The most important variable among the variables is the preference of the person to go on holiday and the least important variable is the preference of the gift goods business. Travel agencies and tour operators can carry out marketing work taking into account this information.

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