Abstract:

Tourism is an important sector for each country due to its economic and socio-cultural benefits. However, it is known that tourism has caused some non-ignorable environmental problems (air, water, noise and visual pollution, climate change, bioturbation etc.) as well as economic and socio-cultural benefits. Since the economic system based on more resources and investments is useless anymore, it has begun to seek a new paradigm towards an answer to the question how can efficiently be benefited from existing sources and changed the system. In this regard, one of the paradigms is “blue economy” revealed by Gunter Pauli in 2010. According to his paradigm, more profits and social capital can be created with less investment. In other words, the paradigm of blue economy is based on an economic model aiming to draw on economy of scope instead of scale, to meet sustainably the needs of the world with current resources. In brief, blue economy looks for an answer relating to how monetising more than one with current resources and meeting the basic needs. Sustainability which has been put forward in order to prohibit the eco-destruction for the sake of consumption and to take measures is also an approach that aims to reduce negative impacts of tourism on nature. In this context, main purpose of the study is to scrutinise importance of ecotourism in Turkey via relationship blue economy paradigm and sustainability. In addition to that, how it should be realized economic, environmental and social capital was also revealed in the study within the context of sustainability.

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