Özet:

The study undertaken will refer to corporate restructuring and change management efforts to re-align functions of departments, products, costs, price strategy, and human resources inventory of a medical center in Istanbul, Turkey. The implementation techniques will focus on increasing productivity, quality and service standards to attain higher quest satisfaction resulting in exceeding revenues, and better profits. Works carried out were to adhere to the rules & regulations of the Ministry of Health and the Turkish Medicare system `SGK` (Social Security Foundation) which regulates medical facilities, working in accordance to universally accepted medical ethics and is the sole government entity setting rules and regulations concerning pricing, marketing, advertising, commercial trading across the country.

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