Abstract:

Today, the materials and colors used in the manufacturing of products are at the forefront of distinctive characteristics in product purchases. In particular, luxury brands can reach the target audience directly with the materials and patterns they use. The reason for the inclusion of luxury brands in the study is because Turkey has been among the leading countries in the trend of luxury consumption in recent years. The luxury brands identified as samples in the analysis have been announced by BrandZ and Interbrand companies and the brands in the top 100 in 2018 have been examined. In Turkey, the trademarks include Dior, Gucci, Hermes, Louis Vuitton. When researched brands are considered on the basis of Turkey; the number of high-level income groups target consumers. In this context, based on the analysis of the relevant brands, surface application samplings; textile fabric surface designs were created, and design suggestions were made on bag products in the digital environment. This research is designed to contribute to literature in the field of fashion design and to be a source of new research. The details of the brands that are major players in the global fashion market have been discussed and studied in this perspective. The subject, purpose and limitations of the work are determined from the goal of developing new design suggestions.