Abstract:

This study, along with globalization, studies the modern society and production-consumption culture from the traditional society and production-consumption culture. The consumption phenomenon emphasizes a process that takes place in the world since 1950, and in our country since the 1980s. Consumption for need represents the transformation into a structure that indicates the status that has become the identity that is directed to human behavior by eliminating consumption. In this context, we study the changing consumption structure and the AVM culture along with globalization. In our study, we also discussed how capitalism, along with consumption, has become a dominant structure on society and how it applies in the context of consumption globalization. In this context, the birth and transformation of the AVMs, the place where consumption madness is intense, has been prompted. With modernization, the changes in consumer fields have passed through many processes until today. The consumption concept that enters human life with the help of the brands and images imposed on the consumer society in this process has created a pressure on routine life. So the individual’s relationship with consumption was built within this structure. Our work around this relationship shapes the relationship between individuals and consumers that arises with the birth of shopping centers.

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