Abstract:

Today, second-hand markets are also a competitor in many areas for first-hand markets. Because second-hand products, like first-hand products, satisfy consumer needs and needs sufficiently. Consumers prefer the second hand (use) of many products, especially cars, apartments, mobile phones, for a variety of reasons. This study aims to reveal the shopping motivations of consumers in preference of second-hand products and to investigate their intentions to purchase. In this context, 388 young consumers face-to-face survey was conducted. According to the results of the analysis with the SPSS and Smart PLS package program, consumers have critical, pleasant, fashionable and economic incentives in second-hand purchases. With the structural equality modeling implemented by the Smart PLS program, the ethical and ecological elements from critical incentives have a meaningful impact on the intention to purchase second-hand products; the element of departure from the system has no meaningful impact on the intention to purchase second-hand products. Economic incentives and fashion incentives also have a significant impact on the intention to purchase second-hand products. Though treasure hunting and nostalgia elements have significant effects on the intention of purchasing second-hand products; originality and social relationship elements have no significant effects on the intention of purchasing. The achieved results will help traditional sellers, as well as second-hand market brokers, adapt their retail sales to different shopping drives.