Özet:

In this study, which aims to identify the regulatory impact of the institution culture on the influence of the organizational image on the organizational citizenship behavior, the organizational image concept has been first explained. The concept of institution culture, which is the organizational citizenship behavior and the regulatory change, which is the dependent variable of the work, has been discussed later. In the last part of the study, the study focuses on the results of the work on the variables within the work scope. In order to realize the purpose of the research, the application was carried out by distributing the survey of 336 doctors in an Educational Research Hospital in Istanbul. According to the literary research done, there are numerous studies that discuss the relationship of these variables as separate or binary concepts. However, there is no study that the three variables are addressed together. It is believed that the findings to be obtained will contribute to literature. The data collected through the survey form was evaluated in the "SPSS 21.0" program. In the assessment of the frequency distribution relating to demographics, tests relating to the normals of variables, identifying statistics, factor analysis, pearson correlation analysis and the determination of the role of regulator (moderator) the hierarchical regression analysis was carried out. It is estimated at a minimum level of p<0,05. As a result of our study, the strongest relationship between the organizational image and the institutional culture, while the weakest relationship, the two variables, including the organizational citizenship behavior and the institutional culture, have been identified at a medium level, positive and meaningful relationship. The influence of organizational image on organizational citizenship behavior has not been determined, but the moderate influence of the institution culture.