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Halkla ilişkiler, günümüzde tüm kurum, kuruluş ve örgütlerin ihtiyaç duydukları hedef kitleleri ile iletişim ve etkileşim kurmak suretiyle olumlu imaj yaratmak için yapılan faaliyetler bütünüdür. Sivil Toplum Örgütleri, hem kendilerini tanıtmak hem yürüttükleri çalışmaların sosyal sorumluluk bilinciyle kamuoyu yararı için güven sağlamak ve faydalı çalışmalarına toplumu ortak etmek için halkla ilişkiler faaliyetlerine ihtiyaç duyarlar. Çoğu STÖ halkla ilişkiler faaliyetini doğru olarak gerçekleştirmede sıkıntılar yaşamaktadır. Bu çalışmada, STÖ’lerin halkla ilişkiler faaliyetlerinin kamuoyunda bilinirliği ve toplumsal farkındalık üzerinde etkisini incelemek maksadıyla Türkiye Omurilik Felçlileri Derneği (TOFD) üzerinden ampirik ve analitik bir çalışma yapılmış, örgütün yapmış olduğu halkla ilişkiler faaliyetlerinin yeterliliği ve doğruluğu araştırılmıştır. Bu faaliyetleri yürütürken hangi mecraları kullandığı ve ne gibi sonuçlar aldığı tespit edilmeye çalışılmış, farkındalık ve bilinirlik konusundaki eksikler ve yapılması gereken hususlar üzerinde durulmuştur. Bu makalede Medya Takip Merkezi veri tabanından faydalanılmış, 250 kişi üzerinden anket yapılmış, derneğin sosyal medya hesaplarındaki takipçi ve beğeni istatistikleri de değerlendirilmeye dâhil edilmiştir. Yapılan değerlendirmeler sonucunda, TOFD’un bu alanda yapmış olduğu çalışmaların yetersizliği ve uygulaması gereken interaktif iletişim stratejileri bir öneri demeti halinde ortaya konulmuştur.
Public relations are the whole of activities carried out today to create a positive image by communicating and interacting with the target audiences that all institutions, organizations and organizations need. Civil society organizations need public relations activities both to promote themselves and to ensure confidence for the public benefit with the awareness of social responsibility of their work and to share the society in their beneficial work. Most people have trouble performing their public relations properly. In this study, an empirical and analytical study was conducted through the Turkish Society of Public Relations (TOFD) with the aim of studying the impact of public awareness and social awareness of the public relations activities of the STOs, the adequacy and accuracy of public relations activities organized by the organization. These activities have been aimed at identifying what mechanisms they use and what results they obtain, the lack of awareness and consciousness and the aspects to be done. In this article, the data base of the Media Tracking Center was exploited, more than 250 people were surveyed, followers and likes statistics in the social media accounts of the association were also included to be evaluated. As a result of the assessments, the lack of work done by TOFD in this field and the interactive communication strategies that must be implemented have been revealed in a set of suggestions.
Public relations is a set of activities which are carried out to create a positive image by interacting with the target groups which all institutions, organizations and foundations need. Civil Society Organizations need public relations activities so as to introduce themselves and to provide trust for the public interest with the social responsibility awareness of their work and to make their beneficial work common to the society. Most CSOs are facing troubles in realizing public relations activities properly. Thus, so as to to examine the impact on CSOs public relations activities of awareness and social awareness, the Turkish Association of Paraplegia (TOFD) carried out an empirical and analytical work, the adequacy and accuracy of the activities of public relations which has made the organization investigated. It has been tried to determine which channels are used and how the results are obtained while conducting these activities, focusing on the lack of awareness of recognition, and what has to be done regarding it. In this article, Media Monitoring Center database was used, 250 people were surveyed and followers and liking statistics on social media accounts of the Association were included in the evaluation. As a result of these evaluations, the inadequacy of TOFD's work in this field and the interactive communication strategies which need to be implemented are stated as a set of suggestions.
Alan : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Dergi Türü : Uluslararası
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