Özet:

Crisis communication management process is extremely important in terms of the identification of situations related to the crisis. These facts enable the implementation of an effective crisis strategy and the classification of different types of crisis. In the aviation sector, where competition is intense as in all areas, to overcome the crisis with the least damage possible, having a good crisis management plan and always seeing the crisis as an opportunity is the first step to take. The functions of public relations such as the creation of the institution image, information, information collection, the ability to establish a solid communication with the target audiences are of great importance, especially in times of crisis, in terms of institutions, and at this point the public relations are greatly needed. Crisis should not be permitted to cause a destruction on the organization, and although it is not possible to eliminate them, it is possible to overcome them through policies of public relations that are not harmful to the organization. Before the crisis, should test the plan by making strategic plans and work on finding and solving the problems that may arise. While this study examines the impact of crisis management on the organization, an example of the application will be assessed as an analysis of the applications of the Pegasus Airline's PC8622 flight in the crisis management process.

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