Özet:

To arise triumphant rivarly war into the market, provide sustainable communication with consumer, brands make an effort to keep alive themselves and their products into the minds. In this sense, they freqenlty use agenda linked advertising strategies to make reference about current issues. They quickly react to war momentarily issues and changes to take attention of consumers and create awareness within the scope of proactive advertising strategies. In that regard,six brands are selected from different sectors according to their follower numbers from their Instagram account and content analysis is conducted with regard to agenda linked advertisements of selected brands. As a result of analysis, this study compare dissimilarities and similarities through the categories which are sharing advertisement number, characters, colours, musics, spaces, words, slogans , andvisuals of agenda linked advertisements.

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