Abstract:

Gastronomy museums are among the most important attractions of destinations with regard to maintenance and remembrance of different cultures eating and drinking habits and their being tourism marketing products. With the increase in people’s interest in gastronomy tourism, the interest in gastronomy museums like Marmaris Honey House has also increased. This study presents the usage of Marmaris Honey House as an attraction factor which has been operating since 2012 as a gastronomy museum and its contribution to tourism activities of the region. In the study, techniques of interview and observation which are qualitative data collection methods are applied. According to study results, the visits have been increased to the region where this Honey House had been established since the opening of the museum. Marmaris Honey House established as a gastronomy museum has begun to be an attraction source for Osmaniye Village which does not have a share in tourism. Besides this, it can be said that honeydew honey is a significant step towards national and international promotion and branding works of Marmaris.

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