Abstract:

Store image is one of the issues that affect customer satisfaction. Satisfied customers leaving the store, will can be repurchase and share this satisfaction in the close vicinity. Therefore, in terms of the affecting to existing customers purchasing and providing to mention in the close vicinity, the company the store image is an important issue that needs to focus on. The purpose of research, measure the impact of store image elements on repurchase intention and word of mouth marketing. In the study, it examined that the perception of academics about the image of Sivas Aydınlı Readymade Store and whether this perceptions is affective on repurchase and word of mouth marketing. As a result, a positive significant relationship between store image and repurchase intention and word of mouth marketing has been identified. In addition, it is defined as the word of mouth marketing is substantially affected form repurchase intention.

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