Abstract:

The fact that people want to get service at high quality, affordable price out of turn and their travelling abroad in order to benefit from other tourism activities lead to occurrence of medical tourism.The aim of this study try to determine the potential of the Province of Adana in the field of medical tourism. Mostly the data from Ministry of Health and Turkish Statistical Institute were utilized in this study, which has a review type of research design. It was found in the study that the Province of Adana has a good potential in the areas of the number of accredited institutions, presence of other tourism facilities, effective use of health services, adequacy of healthcare workers, and conditions of transportation, and it was also observed that it is of interest of about 20 million people, has lower cost of healthcare services, as in the all over the country, has easy to handle procedures, but was ineffective only about publicity. As a result, in order to reflect the potential of Adana in the best way, it was emphasized in the study that it is necessary to promote the attractive features of thecity, place advertisements abroad, participate in fairs and congresses, establish partnerships with intermediary institutions, design a multilingual website, increase the number of accredited hospitals, and make an agreement with insurance companies in order to attract Turks in Europe.

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