Abstract:

Increasing competition between regions for tourism and the existence of uncontrollable factors in destination marketing raises the importance of branding. Besides the increase of the image of the city, city branding has become an important issue because it provides the economic growth. Looking for Diyarbakır is where a lot of communication and publicity campaigns for years, but can’t be integrated with each other due to the failure of the messages in this campaign and ensure continuity, it is not possible to say that there is a complete perception of the brand for the city. Review of the literature in this study; branding of the city of Diyarbakır elements that create brand value, are determined to be obstacles to brand the city. In order to overcome these barriers are also included suggestions. The main factors that will create a brand value of Diyarbakır city walls, watermelon, Grand Mosque, it was determined that other churches and mosques. Diyarbakır's branding in front of the most important obstacles to security issues in the region, negative images and prejudices, it was concluded that there is a lack of coordination.

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