Abstract:

Banking sector has considerably received its share from the internet use which has rapidly become widespread along with Globalization and developing technology. Recently, especially the use of internet banking has become widespread. In our country, developing market structure and competitiveness have augmented the importance of internet banking service. In this study, the aim is to improve appropriate marketing strategies and to be guiding in banking sector by examining the attitudes of the students in Trakya University Keşan Yusuf Çapraz School of Applied Sciences towards internet banking use. The study has been formed by the data which have been gained from the direct surveys on 300 students. In the study, it has been determined that all of the university students use internet banking. The attitudes of students towards ınternet banking use have been evaluated with factor analysis. 18 – variable factor analysis has been determined as 2 factors ( Advantage, Reliability and preference

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