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Milyonlarca insanı heyecanlandıran bir spor dalı olan futbol günümüzde her geçen gün ekonomik anlamda gelişen bir endüstriye dönüşmüştür. Bu endüstri küresel çapta faaliyet gösteren futbol takımlarının ortaya çıkmasına katkıda bulunmuş ve ulusların bu oluşan küresel futbol endüstrisinden faydalanmasına katkıda bulunmuştur. Futbol her ne kadar bir topun peşinden koşan yirmi iki adamın bir mücadelesi gibi gözükse de özellikle son çeyrek yüzyılda ekonomik yönü büyüyen bir endüstri halini almıştır. Futbol endüstrisi futbol maçlarının yarattığı ekonomik hacim maçların yayın gelirleri, sponsorluk, forma ve benzeri lisanslı ürün satışı gibi yan dallardan gelen gelirleri ile daha da büyümektedir. Gazozuna oynanan maçlar yerini milyonlarca avroluk gelirler için oynanan maçlara bırakmıştır. Bu endüstriyel dönüşüm beraberinde tüketim ve müşteri olgusunun da önem kazanmasına neden olmuştur. Günümüz futbol endüstrisinde tüketici, yani seyirci artık bir müşteri olmuştur. Bu müşteriye ulaşmak ve onun
Football, a sport that excites millions of people, has become an industry that has evolved economically every day. This industry has contributed to the emergence of global football teams and has contributed to the benefit of the nations from this formed global football industry. Although football appears to be a struggle of twenty-two men who are pursuing a ball, it has become an industry that has grown economically, especially in the last quarter of the century. The economic volume created by football matches in the football industry is growing further with the revenues from side branches such as broadcasting, sponsorship, form and similar licensed product sales. The games played in Gaza have left their place for the games played for millions of euros in revenue. This industrial transformation has led to the importance of consumption and customer facts. In today's football industry, the consumer, that is, the audience has now become a customer. To reach the customer and
Football, which is a sports branch exciting millions of people, has changed nowadays into an industry, developing economically day by day. This industry has contributed to come up of football teams, acting on a global scale and utilization of nations from this existing football industry. Although football seems to be a struggle, in which twenty two men run after a ball, especially in the last quarter of the century, it has been developed into an industry, of which economic aspects are growing. The football industry is growing with the economical volume created by the football matches, broadcasting incomes of the football matches, sponsorship, sales of sports gear and similar products. The matches, played for fizzy drinks have given their place to matches having an income of millions of Euros. Through this industrial change, the fact of consume and consumer has become important. The consumer, that is the spectators, is now customers. Reaching these customers and providing that they con
Field : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Journal Type : Uluslararası
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