Özet:

Searches of tourism sector has focused on issues such as increasing customer demand, custumor satisfaction, improving the quality of services and improving satisfaction of staffs. Result of this focus, innovation has become a necessity for businesses. Even in terms of the global economy, enterprises have the obligation to do innovative applications. Innovation is an idea or information used in a way that will create economic and social benefits. In literature, product, marketing and process innovations is often encountered. Environmental innovation began to gain importance. Environmental innovation, reducing the impact of development upon the environment, energy, including the use of natural resources aims to provide an efficient and responsible. This study is intended to explain the concept of innovation and identify environmental innovation applications with research on 5-star accommodation enterprises at Istanbul. This research was carried out on the managers of 5-star accommo

Anahtar Kelimeler: