Özet:

In its most general definition of social responsibility is to take precautions against adverse effects with evaluating the positive or negative effects created around their activities in an entity's public life. With the increasing globalization the corporate social responsibility has become a common and important subject all over the world. An increasing number of consumers examines the businesses and their marketing efforts as their faces that reflected the public, in a more sensitive way. In result of this examine, consumers' expectations regarding corporate social responsibility is also increasing. In the opinion of modern corporate social responsibility, corporate social responsibility is examined in four dimensions as "the economic, legal, moral and voluntary" responsibilities. Today, besides the legal and economic responsibility, the expectations of consumers regarding the moral and voluntary responsibility of business is increasing. Archie B. Carroll examined corporate social responsibility in four dimensions as the “economic, legal, moral and voluntary" responsibilities. According to Carroll, economic and legal responsibilities are required; ethical responsibilities are expected; charity responsibilities are desirable. The aim of the study is, determine to Sivas Municipality employees perceptions of the four basic dimensions of corporate social responsibilities “economic, legal, moral and volunteer” according the size "requirements, expectations and desire” and to examine the relationship between demographic, socio-economic conditions and these perception. The research findings were compared with Carroll's Corporate Social Responsibility Pyramid, examined whether or not relevance or difference. As a result, a trend was detected in the perception of corporate social responsibility, from "expected" level to "necessity" level. Therefore, it demonstrated that, in dimension of fulfilling thieir social responsibilities the organizations efforting to survive in the long term, to make profit and develop, need to organize all activities that have been revealed in this direction with considering the interests of society and the increasing size of these expections level.

Anahtar Kelimeler: