Özet:

The concept of urban marketing is one of the important topics of study in marketing literature. Almost every city, which has historical, cultural and natural wealth in recent years, has directed these resources to its marketing activities to promote its cities and to gain economically profits. There are many cities in Turkey that are rich in both cultural and natural resources. For this purpose, many cities are conducting various activities to become a brand city. These activities are supported in various ways in the state. In addition to all these practical activities, the number of academic studies carried out in relation to the concept of the city brand has also seen a rapid increase. The aim of this study is also to be able to make a classification in terms of the methods they use in the research process by scanning the academic publications that have been published in the last decade and study the branding issues related to the different cities of Turkey. Also, the regional distribution of the academic studies and determining which cities it covers will create a map of the city brand of Turkey. Articles related to the subject will be scaned from various academic databases taking into account the date intervals set for this purpose

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