Abstract:

With the rapid development of technology in recent years, the internet has become extremely important in the lives of and people. As the services offered through the internet pages began to be offered in electronic format, the time and cost of both business and consumer has begun to decrease, the quality of the service has also begun to improve. The main purpose of this study is to find out whether the destination websites of the Marmara Region carry the basic features that should be on the destination websites and whether these features are effectively used or not. In this study, the explanation of the importance of these characteristics and what the basic characteristics should be on the destination websites will make it possible for individuals, institutions or organizations in the destination areas to pay more attention to this issue. This situation can benefit both the country and the region’s economy, as well as tourists who want to get up-to-date and accurate information about a specific destination will be very beneficial. According to the report, 10 of the 149 districts of the 11 districts of the Marmara region have a website, the websites of these districts have been analyzed by content analysis method. As a result, the study found that many district destinations in the Marmara region have no website, and the destinations on the website have some points to be improved on their websites and there were recommendations on this.

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