Abstract:

Today, the institutions have various responsibilities towards the society in which each of them lives. In this period of increasing competition, it is not enough for companies to only fulfill their economic and legal responsibilities, it also expects that the community enterprises will take actions such as improving the quality of life by fulfilling their voluntary responsibility. Therefore, corporate social marketing and social responsibility elements have gained a dimension of great importance, especially in terms of public enterprises. Public sector organizations, non-profit organizations and some private sector companies contribute to the development of society by integrating corporate social responsibility and social marketing practices into their strategies or business areas. The main objective of this study is to show the selected examples in the axis of corporate marketing, social responsibility, social marketing practices of the Karaman Provincial Food, Agriculture and Animal Industry Directorate.

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