Özet:

In terms of the concept of communication, the possibilities of visual narrative in graphic arts are performed in a wide variety of forms. The design of visual narrative in graphic images creates graphic products that take on different functions in terms of content and format. In graphic applications, the various narrative elements that can be expressed under the basic title of "piktography" can be collected as "informational" functional design works that are categorized within themselves, such as piktogram, ideogram, typogram and logogram. In this article, the historical and cultural characteristics of these design practices, which can be gathered under the title "piktography", the location, definition and how to deal with "in terms of contemporary design methods" the differences that these studies make according to other graphic design products have been expressed in detail on various examples. The findings obtained when evaluated in terms of the social and cultural dimensions of the design; it appears that all the designs with pictographic narrative content meet in common points in terms of communication culture, the symbol and the "simbolic narrative concept". In these common parts, it is clear that piktographic forms of expression in the context of either cultural or contemporary communication concepts have different characteristics, which have "self-specific design rules. In the graphic design culture, pictographic narratives take important functions in social and social life as special design subjects that can be included in almost any kind of communication design.