Özet:

The advanced communication technologies have changed the communication habits of individuals, and the political parties and leaders have also changed the habits of communicating with the target audience. Political actors have begun to use traditional media tools, as well as new media tools that come into our lives with web 2.0 technologies, in order to transmit their messages to target audiences, to get the approval of the audiences, to be superior to their political rivals and to conduct election campaigns. In advanced countries such as the United States, one in two people uses new communication technologies and offers great opportunities to reach large crowds in presidential elections and to gather donations for their campaigns. This study will examine the surprising election campaign of President Donald Trump, who won the 2016 U.S. presidential race in the framework of new media technologies.